Website - YouTube Red MatPat's Game Lab

Details / /

Client - YouTube Red

Agency - Hook Studios

Art Director - Aaron Schwartz

Role - Photo Editing/Retouching, Jr Designer

YouTube star, MatPat is one of the highest ranking You tubers globally, with 1.2 billion views and counting. Aside from his time as a creator and narrator for the web series, Game Theory, MatPat also stars in his first YouTube original series, MatPat’s Game Lab, where he and his friends create and interact with real-world scenarios from 8 top ranking games. Hook Studios was tasked with creating a site that promoted this new series, as well as directing viewers to YouTube Red to expand their YouTube experience. My role through this project was assisting the Hook design team with layout and photo editing for site content.